Sufi E-Books: Read the master works of Rumi, Saadi, Hafiz, Khayam, Attar in PDF…

Courtesy Sufibooks.com and the Internet…

 

The Saint of Lahore: Sir Ganga Ram & his Samadhi…

Sir Ganga Ram 14-24 - _14_resizeGanga Ram, for the people of Modern Lahore, is just an old hospital in the city, a part of the tragic history which is associated with emergencies, accidents and treating victims of terrorist attacks. Sadly not many remember the genius who had the hospital built, which is just one of his many gifts to the city.

The gentleman, Sir Ganga Ram, was born in 1851 in Mangtanwala (small town in Nankana Sb District, 64 km from Lahore). He joined the Government College in Lahore on a scholarship in 1869, and obtained a scholarship to the Thompson Engineering College at Roorkee, India in 1871. He graduated in 1873 and was awarded with a gold medal.

The same year after his graduation, he was appointed to Lahore in the engineering department, where he served under Rai Bahadur Kanhaiya Lal, the Executive Engineer (an amazing historian also, whom we often refer to in our articles), and author of the distinguished “History of Lahore”.

In 1885, he was appointed as an Assistant Engineer at Lahore, where he supervised the construction of the new High Court Building and the beautiful Lahore Cathedral. This marked the era of beautiful Colonial styled buildings on the Mall Road in Lahore. He occasionally officiated as Executive Engineer, and four years later became Special Engineer for the design and construction of Aitchison College, where he worked in conjunction with Bhai Ram Singh (this duo produced some of the greatest buildings in Lahore, and Bhai Ram Singh deserves more attention. More on him in the coming weeks!).


With the completion of Aitchison College, Ganga Ram was promoted to the post of Executive Engineer of the Lahore Division, occupying the chair he had once sat in as a student, but which he could now occupy in his own right. He held this position for the next twelve years, during which time he constructed the Lahore Museum, the Mayo School of Arts (now National College of Arts), the General Post Office (GPO), the Albert Victor Wing of Mayo Hospital, and the Government College Chemical Laboratory.

The City of Lahore substantially owes its metalled streets, its paved lanes and its properly laid drains to Ganga Ram’s unstinting efforts. In 1900, Ganga Ram was selected by Lord Curzon to act as Superintendent of Works in the Imperial Durbar to be held in Delhi in connection with the accession of King Edward VII.

In 1917, he applied for 23,000 acres of barren, un-irrigated land in Montgomery District (Sahiwal) near Bari Doab Canal. The land was situated on higher ground and he could only water it by the lift irrigation system. He was successful in his endeavours, and his arid acres soon turned into tracts of rich soil. He was then leased another 40,000 acres of higher ground land for a period of seven years, which he was able to irrigate successfully once again. He constructed a hydro-electric station on the Bari Doab Canal, and was able to complete his project within the time limit given to him (For more on the station, click here). By 1925, he had constructed 75 miles of irrigation channels, 625 miles of water courses, 45 bridges, 565 miles of village roads, and 121 miles of boundary roads, all at his own cost – the list of his achievements is endless. Altogether 89,000 acres of waste land had been developed successfully by this miracle worker. This was the biggest private enterprise of the kind, unknown and un-thought-of in the country before. By now he was 70, and in 1922 he was recommended for a richly deserved knighthood by the then Governor of Punjab, Sir Edward Maclagan.

Sir Ganga Ram’s services to education included the establishment of the Lady Maclagan School for Girls and Punjab’s first college of commerce, Hailey College, was made possible by a donation of his residential building “Nabha House” opposite the University Grounds for exclusive use to establish a College of Commerce.

However, the most impressive charitable act of all performed by him was the construction of the Sir Ganga Ram Free Hospital. In 1921, he purchased a piece of land at the junction of Queen’s Road and Lawrence Road to construct a hospital building at a cost of Rupees 131,500 which was open to the needy, irrespective of caste or creed. In 1923 the hospital was taken over by the Ganga Ram Trust Society, and today it ranks second only to Mayo Hospital in its services to the people of Punjab.

A statue of Sir Ganga Ram once stood on Mall Road outside Lahore Museum. Saadat Hasan Manto, a famous Urdu short-story (Afsana) writer, relates a shameful incident that occurred during the frenzy of religious riots of 1947 when an inflamed mob in Lahore, attacked the statue of Sir Ganga Ram. They first pelted the statue with stones; then smothered its face with coal tar. Then a man made a garland of old shoes and climbed up to put it round the neck of the statue. He was shot by the police and as he fell to the ground, ironically the mob shouted: “Let us rush him to Ganga Ram Hospital.”

Sir Ganga Ram's Samadhi...
Sir Ganga Ram’s Samadhi…

In 1927, Sir Ganga Ram travelled to London where he suffered a heart attack and passed away at his residence in London. The cremation ceremony took place at the Golders Green Crematorium, and was attended by dignitaries befitting a man of his stature. His ashes were brought back to India by his son, and the main portion of these were scattered in the waters of the Ganges, where about ten thousand people attended the ceremony. The remaining ashes were then taken to Lahore, and the urn containing his ashes was bedecked with roses and jasmine blossoms. It was carried on the back of a magnificently caparisoned Kotul horse from his house to the Town Hall and then to his samadhi near Taxali Gate. The crowds chanted ‘Gharibon key wali ki jai’ (Long Live the Friend of the Poor) as the procession wended its way towards the old city. After his death and right up to 1947, on Baisakhi Day a great fair used to be held in honour of him.

His samadhi (building which houses funerary urns) is located on Ravi Road, in the locality of Karim Park. It is an imposing structure built in 1927 in the style of a Mughal baradari and is topped by a raised bulbous dome. On the inside, it is a rather simple structure owing to renovation work following the damage done to the building during the riots of 1992, after the demolition of Babri Mosque in India. Currently, it is quickly being encroached upon and is in dire need of attention from the relevant authorities.

The Samadhi has been often vandalised and different flags and election posters dishonour the building. Marriages are held in its court and the interior of the samadhi houses drug addicts.

In our efforts to cleanse our history, we’ve forgotten the many Sikhs, Hindus, Christians and other non-Muslims who contributed to our land. Sir Ganga Ram was a great engineer and a great philanthropist and no doubt a great human being. He devoted his life to the service of the common man. Sir Ganga Ram is also known as “Father of Modern Lahore”, but unfortunately like many others we have forgotten this great man, the son of our soil. He was truly a legend. In the words of Sir Malcolm Hailey, the once Governor of Punjab, “he won like a hero and gave like a Saint”. What he did for Lahore can never be forgotten.

Photos: Saad Sarfraz | Text: Anon

The Goodie-Bag Man…

_S812987 bt rs

“I’ve noticed that poor/economically challenged people have relatively bigger hearts. Two men sharing a plate of ‘daal’ while sitting on the floor will offer you their share of food, but the rich will only offer you their leftovers, once they’re done with their food.
Its not about whether you share your food or not. It’s about how you treat others.

I stop by this poor neighbourhood every day while selling Chinese electronics. The streets are embroiled in congested and narrow lanes, but the hearts are open and giving.
The people may not be able to afford what I sell, but they feed me food. Even without asking, I am given a glass of water, as I walk by.

‘Why do you think so?’

Maybe because these people like me fight for their daily wages, and realise the ordeal I go through everyday just to feed myself and my family”

 

Shot near Gujranwala, Pakistan

Tech Specs:

Toxic Milk Collection and Production in Pakistan

Sanaullah (1)

Toxic Milk Collection and Production in Pakistan – A summary:

• The most important standard that the local dairy farmers fail to fulfil is the acceptable level of toxins in milk. The @World Health Organization’s Codex Alimentarius stipulates that this level should never exceed 0.49 parts per billion (ppb)
• Zeeshan Suhail, public affairs manager at #Nestlé Pakistan, explains. “Toxins arise in milk from feed which is of inferior quality.” When farmers use such feed, he says, they are asked to “improve their quality of milk”. He chooses to stay silent when asked what his company does to milk found with higher-than-permissible level of toxins
• Muhammad Ibrahim, a dairy farmer in Pattoki, about 80 kilometres to the southwest of Lahore, tests his milk produce in front of me (testing kits made in China are available in the market at 1,600 rupees per piece, but most farmers don’t know how to operate them) and shows me the high level of toxins in it. Yet, he claims, Nestlé never rejects his milk supply even when it has been highly toxic. Fiaz Ahmed, another dairy farmer operating near Raiwind Road just outside Lahore, tells me how once toxin levels in his milk consignment reached 1.05 ppb yet the milk company bought the consignment since “there was shortage of supply”. A third farmer, living near Balloki headworks on the Ravi River, about 60 kilometres downstream from Lahore, similarly claims having sold milk to Nestlé Pakistan in spite of high level of toxins in it.

A volunteer pours milk for devotees to break their fast in Lahore, on Friday, Aug 20, 2010 AP-KM Ch
• Farmers say they cannot control toxin levels because they feed their animals whatever they can afford — which is generally green and dry fodder, supplemented with khal, the residual cake produced during oil extraction from cotton seed. The cake rots quickly and acquires fungus rapidly. Farmers working with very low production budgets cannot afford to throw away the rotten khal and keep feeding it to their animals. (Large-scale dairy farms do not use khal. They, instead, use soybean and other nutrients which do not produce toxins.)
• Farmers say they cannot control toxin levels because they feed their animals whatever they can afford — which is generally green and dry fodder
• Milk companies claim they offer farmers all possible help to improve animal feed. Nestlé Pakistan officials say they regularly send out field staff to give farmers detailed presentations on the need for using non-toxic feed and have helped local entrepreneurs set up 29 feed-manufacturing plants meant for supplying quality feed at affordable prices. Most dairy farmers that the Herald interviewed deny having received presentations on feed. They also do not know about the location of feed manufacturers in their area, or their sale points.
• On the other hand, they claim the company uses high-toxin contents as an excuse to purchase milk at a reduced rate. “For every litre of high-toxin milk, I get three rupees less than I otherwise would,” says Ibrahim. The deduction goes into paying for taking the toxins out, he quotes the company officials as telling him. Nestlé Pakistan rejects his claim. It says it never imposes price penalties on farmers. Yet, the company says it purchases milk with higher than acceptable toxin content.
• No amount of heating, pasteurisation and homogenisation (different procedures done on milk before it is packed) can rid milk of the toxins which once get into it. The companies acknowledge this, but claim the quantity of milk with high level of toxins is always much smaller in relation to the overall amount of milk they collect. Once low-toxin and high-toxin milk are mixed, ppm count goes down substantially, making milk safe for consumption, they argue.
• No independent study has been done so far to confirm or deny this assertion, raising another difficult question: What if the actual situation is the other way round and high-toxin milk is more than the low-toxin one in a company’s total purchase? The way most dairy farmers feed and treat their animals, it is highly likely that most milk consignments have higher than accepted toxin levels.

 

How milk producers like #Nestle and #Olpers are selling toxic milk!

Buffaloes are a source of pride for families in Punjab (1) rs

 

Toxic Milk Collection and Production in Pakistan – A summary:

• The most important standard that the local dairy farmers fail to fulfil is the acceptable level of toxins in milk. The @World Health Organization’s Codex Alimentarius stipulates that this level should never exceed 0.49 parts per billion (ppb)
• Zeeshan Suhail, public affairs manager at @Nestlé Pakistan, explains. “Toxins arise in milk from feed which is of inferior quality.” When farmers use such feed, he says, they are asked to “improve their quality of milk”. He chooses to stay silent when asked what his company does to milk found with higher-than-permissible level of toxins
• Muhammad Ibrahim, a dairy farmer in Pattoki, about 80 kilometres to the southwest of Lahore, tests his milk produce in front of me (testing kits made in China are available in the market at 1,600 rupees per piece, but most farmers don’t know how to operate them) and shows me the high level of toxins in it. Yet, he claims, Nestlé never rejects his milk supply even when it has been highly toxic. Fiaz Ahmed, another dairy farmer operating near Raiwind Road just outside Lahore, tells me how once toxin levels in his milk consignment reached 1.05 ppb yet the milk company bought the consignment since “there was shortage of supply”. A third farmer, living near Balloki headworks on the Ravi River, about 60 kilometres downstream from Lahore, similarly claims having sold milk to Nestlé Pakistan in spite of high level of toxins in it.

Hygiene (2)
• Farmers say they cannot control toxin levels because they feed their animals whatever they can afford — which is generally green and dry fodder, supplemented with khal, the residual cake produced during oil extraction from cotton seed. The cake rots quickly and acquires fungus rapidly. Farmers working with very low production budgets cannot afford to throw away the rotten khal and keep feeding it to their animals. (Large-scale dairy farms do not use khal. They, instead, use soybean and other nutrients which do not produce toxins.)
• Farmers say they cannot control toxin levels because they feed their animals whatever they can afford — which is generally green and dry fodder
• Milk companies claim they offer farmers all possible help to improve animal feed. Nestlé Pakistan officials say they regularly send out field staff to give farmers detailed presentations on the need for using non-toxic feed and have helped local entrepreneurs set up 29 feed-manufacturing plants meant for supplying quality feed at affordable prices. Most dairy farmers that the Herald interviewed deny having received presentations on feed. They also do not know about the location of feed manufacturers in their area, or their sale points.
• On the other hand, they claim the company uses high-toxin contents as an excuse to purchase milk at a reduced rate. “For every litre of high-toxin milk, I get three rupees less than I otherwise would,” says Ibrahim. The deduction goes into paying for taking the toxins out, he quotes the company officials as telling him. Nestlé Pakistan rejects his claim. It says it never imposes price penalties on farmers. Yet, the company says it purchases milk with higher than acceptable toxin content.
• No amount of heating, pasteurisation and homogenisation (different procedures done on milk before it is packed) can rid milk of the toxins which once get into it. The companies acknowledge this, but claim the quantity of milk with high level of toxins is always much smaller in relation to the overall amount of milk they collect. Once low-toxin and high-toxin milk are mixed, ppm count goes down substantially, making milk safe for consumption, they argue.
• No independent study has been done so far to confirm or deny this assertion, raising another difficult question: What if the actual situation is the other way round and high-toxin milk is more than the low-toxin one in a company’s total purchase? The way most dairy farmers feed and treat their animals, it is highly likely that most milk consignments have higher than accepted toxin levels.

 Summary of article published in Herald, May 2015: Link to article

‪#‎Nestle‬ ‪#‎NestlePakistan‬ ‪#‎Toxic‬ ‪#‎Contamination‬ ‪#‎FoodSafety‬ ‪#‎PFA‬ ‪#‎FDA‬‪#‎Shakarganj‬ ‪#‎Olpers‬ ‪#‎Goodmilk‬ ‪#‎TetraPak‬ ‪#‎Milkpak‬ ‪#‎Infertility‬ ‪#‎Steroids‬‪#‎Hormones‬

[Reblog] Open Letter to Landscape Photographers: Check Your Etiquette!

Published on August 21, 2015 by Michael Mariant

Death Valley workshop.Photo by Joe Johnston 03-26-11

Have you ever noticed that when you go to a Costco gas station, the rows of vehicles can be so orderly with everyone nicely lined up with a general polite and cordial demeanor? But once those friendly drivers park their fueled cars in the lot and trek inside the Costco store, all matters of civility, politeness and order disappears the moment you approach one of the food sample stands.

Shoppers jockey their carts for position to seize that small pizza sample, blocking the little ones from taking cups of trail mix, and snatching that last mini-cup of yogurt like it’s the last one cup of yogurt for all of mankind.

costco

What has become of our society, with an attitude that something there for the taking can’t be taken by others? A mindset that it is only his or hers for the taking, and to be damned sure no one else can get one before them… or after. Where has common decency gone?

And I’m not talking about just the Costco shoppers. They are a perfect analogy for today’slandscape photographers.

I will put this out there right now: I am generalizing about the mindset of landscape photographers overall. For every rude and inconsiderate photographer standing at Yosemite’s famed Tunnel View, there are 2-3 photographers that are courteous. But as your mother told you, all it takes is for one person to ruin it for everyone else.

So for those photographers who block others’ shots with their setup, who hold court at a location for hours on end to keep others from their precious 3-foot-square tripod property, who trek through a scene and mar it for those that follow, and who give complete disregard to the soil, sand, foliage or scene to ensure that they have an ‘original’ photo…

It’s time for a reality check. It’s time for an etiquette check.

Face It: Your Photo is Not Better. It’s Not Original

I hate to break it to you. Your photo that you strived so hard to get, seeing where everyone else was set-up and where you could get closer, albeit in their angle of view; breaking branches as you bushwhacked your way up the mountain; trying to copy that one photo you saw one time on Flickr, a post-processed, over-saturated photo that got tons of ‘oohs’ and ‘aahs’; ignoring the cries and pleas from other photographers that you were in their shot or ruining their shot…

Well, that didn’t make your picture unique or better. It just was different than everyone else. And different certainly doesn’t mean good.

And that ‘different’ was at the sacrifice of all the other photographers you screwed over.

We see it all the time during the Death Valley workshop course that I run, when a photographer will trek up a distant sand dune that the students are shooting. Even as everyone hollers out to stop, yelling for the photographer to walk on the shadow side as to leave no visible footprints (Tip #1), and the response yelled back is, “I don’t care. I’m getting the shot you aren’t getting!” Or, even worse, “I was here first. Live with it.”

2015.07.20_CleanSandDunes

2015.07.20_FootstepsDune

Look at the two photos above. Yeah, the footsteps can ruin a perfectly pristine dune face. But in the top photo, the dunes were tracked over by our workshop photo students, but on the backside — the shadow side that doesn’t face the camera.

It doesn’t take a lot of common sense to see that your shoes leave footprints. But when some of these photographers have a goal in sight, either it’s ignorance, carelessness, or intentional that they leave footprints behind.

So share this near and far to all photographers who trek out to sand dunes: Always walk on the shadow side of the dunes. Respect the other photographers who are out there!

Heed the Old Photo Adage: Look Behind You

One of the greatest little sayings in photography has a simple premise: once you are set up with your shot, don’t forget to check the scene behind you. Something amazing might be happening that you have your back facing. Or it could be a large group of angry photographers.

Several years ago at Zabriski Point in Death Valley, where photographers flock to the vista point for first light on Manly Beacon at sunrise, about 40 photographers were lined up on the paved viewpoint while one photographer hiked down to a rise below the vista point — clearly in everyone’s angle of view — and proceeded to ignore the yells and requests to clear out of the shot. The photographer, wearing a bright orange and black jacket, never once even turned to acknowledge or acquiesce the requests. The sun rose and everyone was planning the post-production cloning to remove the photographer.

2015.07.20_ZabriskiShooters

And what about her shot? It wasn’t that different. From the lower vantage point, if anything, it put the horizon right through the middle of Manly Beacon. Her shot wasn’t better than everyone else’s. It was just different.

To that photographer: you weren’t the better or smarter photographer. Your photo didn’t beat out everyone else.

It made you the scorn (and disgust) of the landscape photographers that do try to capture something in a respectful way.

Take Photos. Don’t Leave Anything Behind… Not Even Footprints

“Has ‘tread lightly’ become a phrase that is as common as ‘recyclable cups,’ easy to recite but which takes effort to actually apply?”

2015.07.20_SlidingRockDamage

A while back, an unknown photographer trekked out through the mud at the Sliding Rocks at the Racetrack in Death Valley. The playa there is so delicate that a mark just ½” deep on it’s surface is visible for years.

This damage would have been something that lasted for generations, but the National Park Service stepped in do perform some “reconstructive surgery” on the damaged playa.

We should never leave any sign of our presence at a location. That includes not just trash but also footprints, tripod holes or broken branches. We want to arrive at a scene and see it in its natural state, photographically pristine for our creative vision, and not in a state that looks like Bigfoot was there with his 4×5 camera.

Doctoring the Scene? Really? You Have to Stoop That Low?

It’s one thing to place a colorful leaf on a streamside rock, creating that anchor in what will probably be a nice photograph of flowing water. (I knew a photographer that kept a collection of leaves just for that purpose!) This doesn’t alter the scene, or make it irreproducible for later photographers.

But let’s head back to Death Valley and the Sliding Rocks at the Racetrack. It has utterly saddened me that people are taking the Sliding Rocks from the Racetrack these days. YES, they are taking the rocks off the playa, leaving track without a rock there. Decades of nature at work, gone as a souvenir.

(Tip #2: The rocks aren’t special. It’s the location. If you bring them home, I guarantee you they won’t slide across your kitchen floor.)

2015.07.20_MissingSlidingRock

I would attribute this rock theft to tourists who want that special (albeit illegal) souvenir to take home. That is until I spoke with a photographer friend who shared a story that took the lack of photography ethics to a whole new level of dastardly low.

My friend shared that when he was at the Racetrack several months ago, he witnessed a photographer picking up one of the sliding rocks and moving it to a different track. He then proceeded to carry the rock off the playa and discard it.

When he was questioned, his response was “Now nobody will get that shot ever again. It’s one-of-a-kind.”

Think about that statement for a second and the rationale behind it. This is the new level of low photographer ethics that we are seeing propagate at photography locations lately.

What narcissistic, self-absorbed, holier-than-thou, pompous and arrogant level of conceit leads you to believe that you are better than the rest and therefore worthy of a location that only YOU should have the God-given right to photograph, rooted with such a complete disregard to nature, dictated by a guttural fear inside you that someone else might actually take that same, cheap, boring, and stereotypical iPhone-level snapshot lacking any creativity that you so callously created?

Give me a second to climb down off this soapbox…

You Are Not the Protector of the Realm

It’s about 30 minutes after sunrise in the Alabama Hills. At the Mobius Arch, a beautiful natural arch that frames Mt. Whitney in the distance, photographers trek up throughout the morning to capture an iconic shot.

Sometimes.

2015.07.20_MobiusArch

Making camp there, in your collapsible chair with your camera bags surrounding you like a harem, keeping other itinerant photographers at bay, lined up but denied their opportunity as you hold court and wait for that perfect, exact millisecond of shutter click. It does not exactly paint a picture of you on a pedestal, “smart enough to get here before everyone else to get the shot,” as you say.

No, you are not the better photographer because you got there early. No, you’re a jerk. You could easily yield your position for 30 seconds to let another photographer in to get the photograph they see right then and there.

There is no public location that Mother Nature created that is exclusive access to a photographer that “got there first” or “waits for the perfect moment” and no other photographer can’t enjoy.

Don’t let your fear of someone else getting “your” shot dictate your actions of keeping it from others. Everyone sees a scene differently, even at a place that is so photographed over like Mobius Arch. Or Tunnel View in Yosemite Valley. I just can’t see Ansel Adams using his 4×5 camera to block others from getting a shot.

2015.07.20_all-i-need-to-know1

It’s Time to Step Up. We’re All In This Together

Just because you have a self-inflicted belief that you have a right to do something, that doesn’t mean morally or ethically it’s the right thing to do. Quit screwing over your fellow photographers!

It’s time for all of us to step up. We need to watch where we are going and make sure that nobody can tell where we’ve been. We need to listen to the requests of other photographers when we are entering a scene that they are shooting. Share your spot with others. Play nice. Be aware of wonder.

Maybe we all need a refresher that goes back to kindergarten, where we all learned to play fair. Remember the rules of kindergarten? Those rules apply to everything we are talking about here.

The rules will not only put a smile on your face, brighten your day, but also make more sense than anything else you’re read in this letter.

In the name of landscape photographers everywhere, let’s be the photographers we wish the others to be that precede us. Let’s bring back the common decency.


P.S. Share this with every photographer you know. And tell them to share it with everyone they know. It will land on the screens of those that need to read these words the most. Let’s make it count.


About the author: Michael Mariant is the Director of Workshop Operations at High Sierra Workshops, which offers world-class photography workshops for those interested in shooting in the great outdoors. You can find out more on their official website. This article was also published here.


Image credits: Header photograph by Joe Johnston

Source: PetaPixel

[Reblog] How Nestle’s Handling of the Maggi Mess is a Huge PR Disaster

By Nikita Mishra

How Nestle’s Handling of the Maggi Mess is a Huge PR Disaster
(Photo: Reuters)

The #MaggiMuddle is one of the biggest PR disasters for a company in the social media age.

Trust, betrayal of nostalgia, public perception and brand value were all at stake, yet the Nestle CEO’s response on Friday was a classic case of a little too less, a little too late. It was wimpish, dishonest, lacked empathy, bordering on utter disregard for the Indian sentiment.

The first notice which Nestle India got for unhealthy food practices and deceitful labelling was in March 2014. That is 15 months back. In July last year, Nestle appealed regarding the issue and Maggi was sent for testing in the Kolkata Central Food Laboratory, a NABL accredited government lab. In April this year when the results found high levels of lead and MSG, Nestle did not even respond the FDA warnings.

Nestle may have assumed that the government would be indifferent, that the media would move on, and the controversy would die a natural death. They were wrong.

Nestle’s Poor PR Machinery

Nestle India let Maggi boil in a soup of its own making (Photo: PTI)
Nestle India let Maggi boil in a soup of its own making (Photo: PTI)

 

The startling findings of lead and MSG in Maggi was confirmed in April 2015, the mainstream media picked up the issue, a month later, on May 20th.

There was a one month window for the food giant to get its act together.

They could’ve recalled the product voluntarily (Nestle did that in USA in 2014 over one complaint of incorrect packaging of Häagen-Dazs ice-cream), and come clean saying that the safety of Indians takes precedence over everything else.

But instead:

1) They blocked all lines of communication with consumers. For more than a fortnight, barring a computer-generated statement, there was no word from Nestle. Nearly all beat journalists, including myself, wrote and re-wrote to Nestle for a more human, in-depth response, but Nestle was too arrogant for a 2-minute reply.

2) Their social media response was a disaster. Robotic replies, sharing heavy PDF files in the name of responses; Nestle India’s social media damage control has been a joke. Just look at the cookie-cutter responses in the photo below, clearly Nestle India was unwilling to establish consumer connect.

When your trust is jolted, the least consumers expect is a living, breathing, human response. Too much is it, Nestle India? (Photo:  Twitter/MaggiIndia)
When your trust is jolted, the least consumers expect is a living, breathing, human response. Too much is it, Nestle India? (Photo: Twitter/MaggiIndia)

3) Nestle stayed in denial. For a situation of this magnitude, the Nestle global site does not even acknowledge the controversy in India.

Maggi is Nestle India’s mascot. It is baffling to think why the company will let it boil in a soup.

Not the First Time Nestle is in a Soup

June seems to be the crisis month for Nestle (Photo: Reuters)
June seems to be the crisis month for Nestle (Photo: Reuters)

In June 2010, Nestle was trapped in a PR nightmare when the environmental group Greenpeace said that the company’s Kit Kat chocolate contained palm oil, whose production was leading to the destruction of rain forests in Indonesia, threatening Orangutans. To get their message across, Greenpeace created a spoof of a Kit Kat commercial where a man bored at work was eating the finger of an Orangutan.

Within a few hours, Nestle found itself in a ‘Twitstorm’ . Angry fans took to social media asking Nestle to “give the Orangutans a break”. It was trending on Twitter with 2.15 lakh tweets.

Instead of standing up for a good cause, Nestle got defensive and responded by warning users not to use altered versions of its logo and taking a snarky tone with its critics. It later apologised.

Food Crisis’ in the Past

2003: Cadbury Worm Controversy: Worms were found in Cadbury’s iconic product, Dairy Milk in Mumbai. Cadbury stopped advertising for a month, went into an overdrive mode to show consumers that they care. They imported state-of-the-art machinery for 15 crores, started Project ‘Vishwas’ – an education initiative for 2 lakh retailers, and roped in Big B to assure quality practices.

Source: http://www.thequint.com/india/2015/06/06/maggi-row-biggest-pr-disaster-in-the-social-media-age

Shooting production stills and BTS for ‘Shah’

_S811755A few months before the scheduled release of Shah on 14th August, 2015, I received a call from Farhan Ali, an old musician friend and an amazing bassist. He was also moonlighting as Shah’s production manager and wanted me to shoot production stills and BTS (behind the scenes) for the movie. Having shot a historic boxing ground (Kakri Ground) in Lyari in 2014, and photographing for a story for Esquire (Link to storythis year on Mixed Martial Arts, I was very interested. In the sport, and the movie.

I had already seen the promising trailer of Shah and had a good idea about the movie. I have to admit that I wasn’t too excited about shooting during Ramazan, since I would have to be there, every day, from 4pm to sehri. But seeing the entire Shah crew working endlessly 24/7 changed my mind. Adnan as producer, director, writer and lead actor was phenomenal! His team would shoot into the morning, sleep on the sets, and then start again.

_S811309- AS

As the video crew shot the film, I sneaked in behind and along their cameras for their stills. I’d study their monitors to get an idea of their targeted shooting areas to avoid spoiling the filming.

Despite being among the team for a very short time, it was amazing to be a part of such an amazing and meaningful project. I have to say that the team worked really hard and hope the audience likes what they see! No disrespect to other film makers, but for me, such movies are the true revival of Pakistani cinema!!

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Shah is a biopic of Olympian boxer Hussain Shah, who hailed from Lyari, Karachi and was the only Pakistani to win a medal at 1988 Summer Olympics in Seoul, South Korea. Earlier, he won Asian boxing championship for five consecutive years. He was credited as the best Asian boxer in 80s. The government of Pakistan awarded him Sitara-i-Imtiaz medal in 1989 and announced reward of rupees 20,000 before on his retirement. On his protest, he was assured to be allotted two 60 yards plots, but only on papers. The Olympic winner Hussain Shah suffered financial crisis until he was called by authorities in Japan to train their boxers.


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Reckless…

Taksim Square…

One of my favourite street photographs from Istanbul is not your typically “expressive” close-up portrait of an individual. Rather, its an ambient photograph of a relaxed couple on the streets of Taksim Square.

I love how the man holds her bag for her, and listens attentively to her while tilting his head with a concerned expression.

Her hair dangle in the breeze, while his sunglasses are neatly decked and camouflaged within his hair.

He “hears her out”, as she “recklessly” looks into the distance, talking, while smoking on cigarette.

She’s just disposed a plastic can of lemonade on the fire hydrants, which almost protrude into the photograph like a spy cam.

The old wooden rectangular frame in the background has an ugly drainpipe wedged in the gap in the wall. Hundreds of stickers have been plastered and removed over the years. Her blue jeans pop out in contrast against what was once a door.

Their knees align in solidarity, seeing face to face.

What seems like the start of a new journey, could also be the end of one. They could be parting ways, or be walking in the same direction.

The world around them doesn’t exist, nor does it matter. The isolation is clear and beautiful.